Wikinomics: How Mass Collaboration Changes Everything
Research Coordinator (2006)
As the research coordinator for Don Tapscott’s best-selling book, I managed and facilitated the research process including aggregating industry best practices and case studies, identifying key interview targets, conducting interviews, and all logistical aspects of pulling together chapters. Additionally I was responsible for creating the Wikinomics.com online presence and managed the book jacket endorsement process.
Wikinomics placed on the Washington Post’s and New York Time’s Best Seller Lists, and was selected as one of the top business books of 2007 by Amazon.
About the Book
In the last few years, traditional collaboration—in a meeting room, a conference call, even a convention center—has been superceded by collaborations on an astronomical scale.
Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.
A brilliant primer on one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand the key forces driving competitiveness in the twenty-first century.
Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how the masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, and even building motorcycles.
“Wikinomics heralds the biggest change in collaboration to date. Thanks to the Internet, masses of people outside the boundaries of traditional hierarchies can innovate to produce content, goods and services. In order to understand the opportunities this presents for companies, read this book.
– Eric Schmidt, CEO Google