A long, long time ago (October 2009) I attempted to turn my endless hours on planes into something more productive: Kindle Book Reviews!
My first Foushy Read was my friend Mitch Joel's book "Six Pixels of Separation," that I reviewed in Part 1.
After finishing it, I had quite a few questions and Mitch was kind enough to answer them for me. So, despite the, obnoxious, long delay, I'm happy to finally be able to share this interview!
On how personal brands impact businesses:
Q: Your book chronicles the rising importance of the personal brand as a way of establishing a unique value proposition. What are some of the fundamental changes that are going to occur for businesses as we move towards a more individual-centric brand landscape?
The changes are going to be radical. When individuals have audiences that rival those of some of the biggest corporations, you can just imagine how this is going to change communications and marketing – both internally and externally. That’s the real shift because of Social Media that few people really do focus on.
When the guy in the mailroom can have 120,000 people following and engaging with him on platforms like Twitter, everything we know about hierarchy and speaking with “one, unified voice” not only goes out the window, but becomes fake to consumers. My hopes are that this new brand landscape will lead they way to more and more real interactions between real human beings, instead of corporate-speak and stock press release quotes.