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Human Potential in the Age of Exponential Tech

Day Trip: Vevey & Montreux

Continuing to make the most out of summer, I’ve been spending the majority of daytime hours basking in the warm weather and working at night. It’s been working out great so far. I wake up in the morning and head out for a run before it gets too hot. After showering and changing I grab one of my gadgets depending on my mood and head out. Sometimes it’s an iPod loaded with Ted Talks as I wander around looking at Geneva’s over-priced luxury goods. Lately it’s been the kindle/iPad as I make some headway with Cognitive Surplus by the lake.

Today, I headed up to  Vevey to visit Nestle’s Headquarters to conduct some interviews for Misfits. They are doing some great things in the digital space and I learned a lot. It’s fascinating to see a large multinational company like Nestle engage in digital media because the sheer number of brands they represent. Nestle owns everything from Perrier to Purina and it is an enormous challenge to maintain the consistency of corporate communications while creating targeted messaging for all of their products.

The building itself is spectacular, a giant glass palace with incredible views of the lake. My favorite part was the Nestle store, and Jesse picked up enough Nespresso capsules to last a lifetime. 😉

In the afternoon, we headed out to Montreux, Switzerland to check out the famous Jazz Festival since it was about five minute train ride  from Vevey.  It was an impromptu day visit, made possible thanks to the incredible array of free music on offer. We grabbed some cool drinks and headed over to the outside stage located in the Park.

I’m so glad we decided to check it out, because I would have completely missed out on hearing Sweethearts, an all girl Australian jazz band that rocked the show. I purchased both CDs and plan to incorporate their music into my running playlists. It was so empowering to see 16 of them up there, effortlessly changing between multiple instruments, alternating between singing and playing. They looked like they were having a great time with each other. Girl power all the way.

Sweethearts (AUS)

Comments: 1

  • Thanks!

    August 4, 2010

    Hello Rahaf, a friend directed me to your site. Hey thanks for buying the cd’s and glad you enjoyed the show. The girls are now back in Australia (and at school!) after leaving Montreux to play a few more festivals in Switzerland and Italy. Keep playing the cd’s! ATB Ross Lipson (Music director Sweethearts)

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