Rotman Talk – Strategic Insights from the Obama Campaign
I was invited to speak as a part of the Rotman Lecture Series on some of the strategic insights learned from the Obama Campaign that could be applied within organizations. It was a really great experience, and despite a case of the nerves, I had a lot of fun sharing my story. There was a lot of interest so we ended up doing it in the Fleck Auditorium and 295 people showed up! (You can see more photos here)
I removed some of the photos I had in the presentation because they were just too big, and because they were from my personal collection, but the meat is all still there. If there was one point that I wanted to make in my talk, it was that the Obama Campaign clearly highlighted how effective Social Media can be when it is integrated into an organizations strategy (as opposed to an added on afterthought.) The power of New Media is unleashed when it is able to execute a clear strategic vision.
You can view a video of the presentation here. There is an introduction by Proffessor Alex Manu about innovation which is about five minutes long.