Good Reads: Six Pixels of Separation by Mitch Joel (PART 1)
Since I’ve been spending an increasing amount of time on planes, my Kindle has become my absolute favorite thing. I was quite eager to get my hands on a copy of Mitch Joel’s new book “Six Pixels of Separation.”
I first met Mitch at the SES Toronto 2008 conference where I heard him speak on a panel. He was also the first IDEA NINJA that I profiled! I am happy to announce that I officially consider his book a Foushy Good Read!
The Book: (Via Amazon)
Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world.
The truth is, we no longer live in a world of six degrees of separation. In fact, we’re now down to only six pixels of separation, which changes everything we know about doing business.
This is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner that everyone can understand and apply.
I would consider this book a Social Media 201 course, meaning Mitch pretty much assumes that you have a basic understanding of most social media tools and builds from there. I really liked all of the practical tips that were included to help readers get started on applying the lessons learned to their own businesses.
EMBRACE SLOWNESS: Mitch debunks the myth that social media and digital communications are instant-fixes. Instead he (correctly) argues that building community, integrity and social capital takes time and effort. This is the one message I often emphasize to clients: just because it takes five minutes to create a Facebook profile doesn’t mean you’re going to start seeing the value right away.
BE CONSISTENT: I am so guilty of neglecting my poor blog when other factors get in the way. That’s not an excuse, says Mitch, and I shamefully agree. He urges that providing consistent content is a way of building trust and relationship with readers. They come to depend on your content and won’t appreciate a sporadic post schedule. Since reading this book, I have put a recurring appointment in my calendar to carve out some time each week to blog and update The Foush.
GIVE FREELY: Always think about what value you can provide the community (a handy book review perhaps? lol) Promote great content even if it’s not your own. Comment on other people’s posts and share your thoughts and feedback. Respond to all emails and comments in a timely fashion. Ask not what your community can do for you, but what you can do for your community! 😉
THE TRUST ECONOMY: When I first interviewed Mitch I had just launched my blog and had often read Six Pixels (the blog) I was so nervous to ask him for an interview and was just blown away by how nice he was and how easily he made time to patiently answer all of my questions. I never forgot that first encounter and you can bet I’ll be supporting him whenever I can because I know he is a genuinely good guy- welcome to the new Trust Economy.
On Friday, October 16th, 2009 Mitch will be speaking in Toronto at an event titled, The Art of Management. This full-day event will also feature best-selling business book author Tom Peters (In Search of Excellence, Re-Imagine!, etc…), Marcus Buckingham and the Getting Things Done guru, David Allen. all live and in-person. There is special pricing for this event if you mention the Six Pixels of Separation Blog or Mitch Joel’s name. You can get more information here: The Art of Management
In Part 2, Mitch answers some of my questions about his book!