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Work less. Hustle & Float explores the hidden forces that lie at the heart of our productivity obsessed culture, and shows you how to reclaim your creativity and boost your performance — without sacrificing your health, relationships, or sanity. Read the Introduction https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1590240351964-XO4V2Y5SOHVT4LSUZ2MJ/Decoded+Cover+transparent.png Books - Human-Centric Analytics The Decoded Company explores how big data, algorithms, and emerging technology can be used to create stronger culture, and happier teams. Gold Axiom Winner https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1590240541446-50V8JMOH9FKA71LTBL4Q/YWD+Transparent+cover.png Books - Online Action. Offline Traction. More than a decade ago Barack Obama changed history with his innovative use of social media during his Presidential election campaign. 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Find Out About Other Services https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Speaking Full https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Speaking Full https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Speaking Full https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1590766259359-I32Y3C1362WWQ26WMMR9/6feff6951b14af3ba118d29974240a02.jpg Speaking Full https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1590766259377-MHUT9JQ5B4BNGFWUQDQJ/300px-EY_logo_2019.svg.jpg Speaking Full https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1590766259382-Y2CE9LCZ1707GZVFQ0QZ/Acc_Logo_All_Black_RGB.jpg Speaking Full https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1590766259377-GEHH1DMWX5KZA1YPQ6ZG/Airbus.jpg Speaking Full https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1590766259513-ZW81Q8O04UNKJSVFJ8AA/AMEX.jpg Speaking Full https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1590766259517-9RLGF1NMAQ43J00HSNHE/BNP.jpg Speaking Full https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1590766260820-7JAK1Q1H3IOYPTUY8S68/crest-big.jpg Speaking Full https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1590766260139-X5KAIC3INMLXEILJ993F/deutsche-bank.jpg Speaking Full https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1590766260287-VM08BA3GDZ530B476PNG/Facebook.jpg Speaking Full https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1590766260571-MMP59MQ9OC504M0302E1/google-logo.jpg Speaking Full https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1590766260227-TNM53ZXNYKA27CVEJYIB/harvard-business-review-logo-png-3.jpg Speaking Full https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1590766260238-I7AL1HMIY3YSP9QNBE9R/Lenovo-new-logo-2015.jpg Speaking Full https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1590766261434-W9YQYVELM089MS6CA1IG/Logitech_logo.svg.jpg Speaking Full https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1590766261332-UZEN181LEVZWBS8TR5M4/mcdonalds-1.jpg Speaking Full https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1590766260869-OGKPVPNQJ10UFTR2ZTH0/McKinsey.jpg Speaking Full https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1590766260958-WVJ9WE2SWXP5YHZRE4ZY/Monocle.jpg Speaking Full https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1590766261513-7HBETNQJ8JJXI8I6PO73/New_Bloomberg_Logo.svg.jpg Speaking Full https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1590766261354-ZVLL5LX38HNWH7H7PCWV/OECD.jpg Speaking Full https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1590766261480-5IV2T5E8Z2ZSTOGZP3ZG/PricewaterhouseCoopers_Logo.svg.jpg Speaking Full https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1590766261753-OY0C3NYKFK7N2JN86X38/SAP_logo.jpg Speaking Full https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1590766261840-DY4A7BV02ISDBVGWDYK3/TED_three_letter_logo.svg.jpg Speaking Full https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1590766261867-41EK8Q5084TQOEAWENRK/UNESCO_logo_English.svg.jpg Speaking Full https://rahafharfoush.com/research daily 0.75 2025-09-22 https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1590245307770-7UE7N5R1N4U8MUQG4WQZ/Screen%2BShot%2B2020-05-23%2Bat%2B4.47.06%2BPM.jpg https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1590245138179-5N05WVO4SAAPQXNOO39E/Screen+Shot+2020-05-23+at+4.45.16+PM.png https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1590247190491-30QLSZMMOLR0AAJ0XCYS/1590246778.png Research https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1590247229516-G6XJ10HL6DC0979ZYSGI/1590247115.png Research https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1590247325703-PQHAHRIQU25NSF0CUQAF/1590247164.png Research https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1589018975010-05TJSG1RJ34IM8LROZDT/phasev1.png Research - Insights & Forecasting I work with teams who want to develop a deeper understanding industry trends, consumer behavior, or areas of emerging strategic opportunity. White Space Audit Weak Signal Forecasts Detailed Industry Assessment Feedback on Strategic Initiatives *This offering differs from on-going executive advisory work. https://rahafharfoush.com/advisory daily 0.75 2022-06-10 https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1590144187842-TSK42WLL3DHPT88SZLL9/SMG_Forum_2019__HR__4202-1024x683.jpg Advisory - Are you connected to the pulse of new technologies? Rahaf provides custom-tailored briefings on a monthly or quarterly basis to assist leaders in developing a holistic perspective about technology strategy the enable them to make the best-informed decisions for their business. https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1590354050131-M32W4V1E9N0ZEOYXXR9E/image-asset.jpeg Advisory - Are you a holistic leader? It’s become impossible to discuss climate change, global economic stability, creating inclusive societies, generating sustainable capitalism, managing geopolitical agendas, and resolving conflicts around the world without mentioning the growing role of new technologies and their impact on societies. Rahaf help clients keep track of the big picture, so they can focus on what matters most. https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1590354557085-I5MMG5O8OSBZJZTNKTM0/Rahaf%2BLean.jpg Advisory - How can Rahaf help? Every advisory client has different needs. Whether you’re looking for someone to bounce ideas with, specific feedback on strategic initiatives, input on team meetings, briefings to keep track of emerging opportunities, a synthesis of ethical data practices, a review of the latest national AI strategies, or something else — Rahaf can help. An outside perspective with uncensored feedback. https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1590355921719-O4C8AOO073SH0XUN11DH/image-asset.jpeg Advisory - The best ideas come from unexpected intersections Advisory clients benefit from the broad research and insights gained from. other Red Thread projects. Whether it’s analyzing the virtual economy, or deconstructing fandom behaviors for the entertainment industry you’ll never know where you’ll find inspiration for your next great idea. Consider me your “Digital Anthropologist in Residence.” https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1590357403091-D0XT59GJG673TJUTFXGM/image-asset.jpeg Advisory - Are you ready to lead in times of disruptive change? It’s no longer enough to stay updated on the latest developments or applications of innovative technologies, leaders must also understand the broader strategic implications including developing frameworks for ethical data practices, spotting algorithmic bias, and protecting consumer privacy. To make matters more complicated, these evolving issues are taking place within a global context where cybersecurity risks are increasing, new regulations and national strategies are being released, and governments are negotiating digital trade treaties and digital tax agreements that will impact a business’ bottom line. Leading an organization today is more complicated than ever before, and executives have to consider the impact of their technology not only on their consumers, but on their employees and on societies as a whole. Counterintuitively, the more information we have available, the more important it will be for executives to slow down and think about the implications of our intensely connected world. https://rahafharfoush.com/virtual-events daily 0.75 2023-01-30 https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1654877816341-VVCKJWTA53M6GEV0U63A/unsplash-image-cc4VWYA1S8U.jpg Virtual Events - Rahaf uses a professional home studio so your audience can focus on the content — not an out of focus webcam. Professional-Grade Camera & Lights Multi-Camera Options (HD & 4k) Pre-Record or Live Options Production Crew Available on Request https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1590326059622-6UH0GDQT2W1RNWYL9LCT/image-asset.jpeg Virtual Events https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1590325921328-4BZQ5OH1ECGUG6OP7TN9/PHOTO-2020-05-21-13-49-22.jpg Virtual Events https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1590325963320-XRGJ39LN6Y0OLB4WD1I5/Screen%252BShot%252B2020-05-24%252Bat%252B3.02.55%252BPM.jpg Virtual Events https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1590325921328-4BZQ5OH1ECGUG6OP7TN9/PHOTO-2020-05-21-13-49-22.jpg Virtual Events - Flipped Keynotes Keynotes Designed for Maximum Flexibility & Engagement. Your team receives a custom video keynote between 10 - 25 minutes a few days in advance to so they can watch it whenever works best for them. Questions are collected and prioritized by relevance. You have your choice of live options. Live options: Rahaf hosts a live facilitated discussion with small groups of 10-20, creating an opportunity to dive into the materials. Rahaf and a moderator have a fireside chat and go through the questions together. Post event: Up to one week of response to additional questions in a private group on the platform of your choice. https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1590333022248-VFTHFOJ9Q7RNMK80A5C7/Screen%25252BShot%25252B2020-05-24%25252Bat%25252B3.02.55%25252BPM.jpg Virtual Events - Workshops Foster Connection & Insights While Working Apart. Facilitated workshops can be a great way to encourage learning and engagement while giving remote teams a chance to have meaningful conversations around Rahaf’s content. You see regular workshop offerings here. Online Workshops are 90 minutes and include interactive activities, facilitated dialogue, and practical applications of all insights. Examples of COVID-19 Workshops: Avoiding Burnout During the Pandemic Information Zen: Strategic Intelligence Pipelining COVID-19 Innovation Briefing Emerging technology trends https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1590326059622-6UH0GDQT2W1RNWYL9LCT/image-asset.jpeg Virtual Events - Digital Safari Experience the Best of the Web With all the current news it’s easy to overlook the vibrant digital ecosystems that are thriving online. Digital Communities is one of Rahaf’s specialties — and one of her favorite parts of the web. On this interactive tour she’ll take you into different online communities and explain the nuances, rituals, and cultural impact of the various groups. Examples: TikTok sub-cultures YouTube sub-cultures Fandoms Scandals & breakups Custom Requests Welcome https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1590327343883-RIMALO601BY8QQLELO8A/Screen+Shot+2020-05-21+at+5.32.51+PM.png Virtual Events - Webinars & Digital Events Rahaf is a great addition for digital events. She offers panelist, moderation, and facilitator experiences. https://rahafharfoush.com/workshops daily 0.75 2022-06-10 https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1590686114279-9IIEE24OXZ2O40665W05/27956758378_71405f05db_o.jpg Workshops - Ethical Data and Technology Practices: Leadership & AI Building upon the best-selling research featured in Decoded, workshops within these theme focus on helping teams understand the fundamental link between data, technology, and organizational culture. Workshops are customized to attendee’s familiarity with the topic. This workshop has been conducted with Chief Information Officers, as well as other teams within organizations that are less familiar with the technology, but that need a balanced and strategic overview of the leadership implications of these tools. https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1590685660148-IVW49T4IFQ3Y6HDHWDDQ/IMG_1593.JPG Workshops - Reframe High-Performance: Building an innovation centric culture. Based on a three year research project, Hustle & Float themed workshops focus on understanding the unspoken beliefs about work that exist within each organization that could be interfering with optimizing knowledge work performance. Workshops use the book’s 3S discussion methodology to guide teams through various exercises designed to facilitate meaningful conversations about performance, organizational expectations, and points of resistance that could negatively impact performance. https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1590686590673-MG559USYVKW9XM5IQ8G4/Aro%2BHa_0387.jpg Workshops https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1590334396210-0OO89V7BXYLGW0HUNZBK/27956759478_e4ae06234e_o.jpg Workshops - Workshops that Work For You All workshops are designed with client input — there’s no one-size fits all approach here. The focus is simple: create tangible and strategic ways to implement big-idea research. An experienced facilitator, Rahaf has worked with event organizers, L&D teams, HR, and C-Suite to design a curriculum that is aligned with learning and strategic objectives. https://rahafharfoush.com/safari daily 0.75 2020-05-29 https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1589022765231-K3MOKXTI10ZNHPR6CU6Z/IMG_5419.jpg Digital Safari - The Internet is a fascinating place filled with infinite neighborhoods. The only way to truly understand them to visit them for yourself. https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1590345540114-0757V10ICPD9LR9F5VIK/IMG_5575_iphonexspacegrey_portrait.png Digital Safari - Your Dose of Digital Culture Join me each week in diving into the latest digital culture and technology trends. From memes and viral videos, to new developments in AI, predictive algorithms and disruptive technology, we’ll explore the influence of living in a constantly connected world on our daily lives. https://rahafharfoush.com/coaching daily 0.75 2023-01-30 https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1590354413634-O1YYIUVZCOGMWKO1MPD8/Rahaf+Lean.jpg Coaching - 90 Day Sprints That Get You Focused and Moving. Whether you’re feeling blocked professionally, or need a push to go after your next big goal, having someone you trust to give you honest feedback is a critical part of success. Rahaf works in 90 day sprints, short enough to gain momentum, but long enough to have real impact. We set our objectives, figure out a game plan and then we execute. I’ll be with you every step of the way. Due to work commitments, Rahaf only take a couple of coaching clients every year. https://rahafharfoush.com/contact daily 0.75 2021-04-08 https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1590683621356-0D6A7JCL3AW02X0TV4KL/16ea2c8e230b00709b44.jpg Contact - Contact Rahaf General Inquiries Speaking Facebook Instagram Twitter https://rahafharfoush.com/more daily 0.75 2022-06-10 https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1654857556215-7NAW3UW5VKFMH86IFKZK/Screen+Shot+2022-06-10+at+12.38.52+PM.png More - Click Here to Download Your 5-page Guide. https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1654862613761-HSGH7DD1RZQNK7T3Z81Q/Screen+Shot+2022-06-10+at+2.03.29+PM.png More - Get Your Workbook Here. Includes the digital audit, team formality assessment and more! https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1654860427593-7DG6GB17EOGN2LNMW0JL/Screen+Shot+2022-06-10+at+1.27.01+PM.png More https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1590237589995-9O8CFLPAQZIK11H2J20K/10.%2BPaperback%2BHustle%2B%2526%2BFloat.jpg More - Do More. Work Less. Hustle & Float explores the hidden forces that lie at the heart of our productivity obsessed culture, and shows you how to reclaim your creativity and boost your performance — without sacrificing your health, relationships, or sanity. It’s the “why” behind the Performance Protocol. Read The Introduction. https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1654853359704-L5JZZCKH8GDPADJ3DGKG/Screen+Shot+2022-06-10+at+11.29.05+AM.png More https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1654854684683-XELFOICNSEQESVVX58F5/Screen%252BShot%252B2022-06-10%252Bat%252B11.46.37%252BAM.jpg More https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1654854100967-A4N7AFNTNG0B30BGUGYI/QW4RbBWU.jpg More https://rahafharfoush.com/clubhouse daily 0.75 2021-04-08 https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1610401806326-817W652NY3C6M9YSWBED/16ea2c8e230b01521355.jpeg Clubhouse https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1610402813224-DK28LP50RHD2UQRHRRA5/IMG_3090.JPG Clubhouse - The Latest From Clubhouse An on-going list of resources, notes, and references. https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1610404774368-HDI2MNDAD4OEB2KNTZQI/10.+Paperback+Hustle+%26+Float.png Clubhouse - Do more. Work Less. Hustle & Float explores the hidden forces that lie at the heart of our productivity obsessed culture, and shows you how to reclaim your creativity and boost your performance — without sacrificing your health, relationships, or sanity. Read the Introduction https://rahafharfoush.com/the-digital-deep daily 0.75 2021-01-26 https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1590345540114-0757V10ICPD9LR9F5VIK/IMG_5575_iphonexspacegrey_portrait.png The Digital Deep - Your Dose of Digital Culture Join me as I dive into the latest digital culture and technology trends. From memes and viral videos, to new developments in AI, predictive algorithms and disruptive tech, we’ll explore the influence of living in a constantly connected world. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847809486-VU4HSDGA1YGVW2UCUG6S/image-asset.jpeg The Digital Deep https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847809773-4AVENDOYLYROKJPJY15R/image-asset.jpeg The Digital Deep https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847809223-3CH44NO1Z15P57C565GD/image-asset.jpeg The Digital Deep https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1611680107175-6CP27IIBTO1KIRYRPM0R/1_WiyuamWPyE15c3WXijmyxA.jpg The Digital Deep https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847809773-4AVENDOYLYROKJPJY15R/image-asset.jpeg The Digital Deep https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847809223-3CH44NO1Z15P57C565GD/image-asset.jpeg The Digital Deep https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847896972-M6Z43LS56WX5T1S74A5I/image-asset.jpeg The Digital Deep https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847897715-EWKVJ35VXQ5P9CDGSYVT/image-asset.jpeg The Digital Deep https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847898345-D40VLF9LAM9L2XYZ5A1B/image-asset.jpeg The Digital Deep https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847898345-D40VLF9LAM9L2XYZ5A1B/image-asset.jpeg The Digital Deep https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847896972-M6Z43LS56WX5T1S74A5I/image-asset.jpeg The Digital Deep https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847897715-EWKVJ35VXQ5P9CDGSYVT/image-asset.jpeg The Digital Deep https://rahafharfoush.com/coin daily 0.75 2021-03-03 https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1614799288316-4TFYZ9QQ0R1NW41S144W/Screen+Shot+2021-02-27+at+11.03.57+PM.png COIN https://rahafharfoush.com/bureaus daily 0.75 2026-01-07 https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/e9d5bbc1-5010-423e-8050-46082c34207a/Rahaf+Room.jpg https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/50469b8b-fef7-418e-bbd2-c2192afe26a4/hrtech-1073.jpg https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1654782593366-LY119BLSOFBKOE45HPP3/rahaf+speaking+background+purple.jpg https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/dc5ffa0b-5c44-4c88-a694-334fc060cfbd/RahafPixelArt.jpg https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/0c258300-ad13-4d99-9978-85bdc250f28b/16ea2c8e230b00709b44.jpeg https://images.squarespace-cdn.com/content/v1/5eb5614452596e693ae905b4/1590161397367-OR7WDNTPGUSPRAIBT4DP/IMG_9453.JPG Bureaus - Other Services Rahaf also provides panel moderation, round table hosting, facilitation, and Master of Ceremony services as either stand-alone or add-ons to existing events. 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