I was all set to cover the Social Media Success panel at SES Toronto. I was excited to see how I could apply my New Media & Strategy background to generate higher traffic and ranking. Little did I know
Moderators: Kevin Ryan, VP, Global Content Director, Search Engine Strategies and Search Engine Watch Andrew Goodman, SES Toronto Co-Chair & Principal, Page Zero Media Speakers: Heather Dougherty, Director, Research, Hitwise Bret Grinslade, GPM for Website and Media Analytics, Microsoft Adam S. Goldberg, Chief Innovation Officer, Clearsaleing Mike
This is a continuation of the Introduction to Search Engine Marketing Panel. You can read part 1 here. 1. Keyword Research: The first phase in both SEO and SEM Campaigns Jarboe: Dan Theis, wrote a good book about SEM, that’s been updated.
So I'm at the SES Toronto conference where I'm going to brush up on my Search Engine Strategy skills. I'm here thanks to the kind invitation of Byron Gordon of SEO-PR. The conference is packed with people, and I'm
The Panel: As the reach and efficiency of traditional media for marketing purposes continues to decline, companies and marketers alike are questioning how they can build a brand identity without any of the usual tools. What strategies make sense for
There was an interesting article from Time Magazine a few days ago about a new initiative being started by the super brains at Google. It's no secret that Google has been eying the gigantic social networking pie dominated by Facebook and
My recently purchased MacBook came with a trial version of Microsoft Office and pages. Each trial was valid for 30 days. I started with Pages, having never used it before and then switched over to Office. The experience was gave