Hi, I’m Rahaf.
I’m a Digital Anthropologist, Best-Selling Author, and Speaker researching the impacts of emerging technologies on our society. I focus on understanding the deep (and often hidden) behavioral shifts that are taking place within organizations and individuals as global digital infrastructures enable the unprecedented exchange of ideas, information, and opinions. I teach Innovation and Disruptive Business Models at SciencePo’s Masters of Finance and Economics Program in Paris.
I am the Executive Director of the Red Thread Institute of Digital Culture, where I lead a team of researchers in exploring the implications of the world’s first global digital culture on how we live our lives – from the way we date and parent, to the way we travel, work, and get informed.
I support organizations in navigating our new constantly connected reality to strengthen their innovation, talent management, and foresight strategies as well as ensuring they are on top of the latest trends and best practices. I’ve worked with organizations like Starwood Capital Group, Baccarat, 1Hotels, Deutche Bank, Estée Lauder, L’Oreal, UNESCO, The OECD, Cross Knowledge, A1, ING Direct, EuroRSG and more.
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The Digital Deep:
Your Weekly Dose of Digital Culture.
20 Minutes or Less
Join me each week in diving into the latest digital culture and technology trends. From memes and viral videos, to new developments in AI, predictive algorithms and disruptive technology, we’ll explore the influence of living in a constantly connected world on our daily lives.