"In Hustle & Float, Rahaf Harfoush takes on a critical question for the decade ahead : How do I get lots of important things done without burning out?  If we as human achievers are to compete with machines, we need to become productively creative and creatively productive. Hustle & Float brings a wealth of stories, examples and practical exercises to let us bring out our best.”

- Brian Fetherstonhaugh, Worldwide Chief Talent Officer, The Ogilvy Group

“I’ve interviewed hundreds of leaders about the challenges they face balancing their productivity and creativity. Hustle & Float perfectly balances the personal intimacy of unraveling the hidden blocks of individual performance with an impressive broad analysis of the macro-trends that have reshaped the way we work, and the type of work we do. This is a book that speaks to the pain points every creative face in their jobs, but offers a hopeful and optimistic outlook of a more human future.”   

-       Srinivas Rao, Author, “Audience of One”, Host of the Unmistakable Creative Podcast

"Rahaf Harfoush’s engaging book is an encouragement for all of us whose job is to be creative in environments that seem designed for cookie-cutter production.  It will make you smile. It will make you think. It may make you cry.  Don’t miss out on a word.”

–  Rita Gunter McGrath, Author, “The End of Competitive Advantage”, Professor at Columbia Business School.

“As the CEO of one of Canada’s largest agencies, ensuring that our creative talent continues to thrive is an important organizational priority. Hustle & Float challenges leaders to update the performance metrics they’ve been using for decades and create systems that are built specifically to empower their brightest minds. A necessary read for any executive that is managing a creative workforce.”

– Lisa Kimmel, CEO & President, Edelman Canada

“Hustle & Float is the guide knowledge workers and creatives have been waiting for. It lays out the interconnected factors that influence our performance and guides readers on how to  leverage their most powerful creative abilities."

- Dorie Clark, author of “Entrepreneurial You” and “Stand Out”, Adjunct Professor, Duke University's Fuqua School of Business                                                                                                                                             

“As we struggle to continuously improve our performance at work, we often overlook the hidden forces that are impacting our ability to be productive and creative. Hustle & Float unpackages how our history, stories, and biology play a big part in our effectiveness on the job. A must read for anyone who wants to unleash their highest potential.”     

-       Erica Dhawan, CEO of Cotential and co- author of “Get Big Things Done”.

“A compelling insight into the company of the future that integrate culture and data. Through the years I’ve probably read over 1000 business books and The Decoded Company is among the handful of the most visionary.”

– Robert Reiss, Host of the CEO Show & Forbes Columnist 

” We have the technology. We have the data. But while many companies are using analytics to improve their marketshare, few are using them to put their own houses in order. The insights and lessons in The Decoded Company can give our whole business model a much-needed rebooted.”

– Mitch Joel, President, Twist Image – Author, Six Pixels of Separation & Ctrl Alt Delete 

“The most critical resources for any organization today are information, ideas, and talent. The Decoded Company is a management toolkit for the future, offering a strong vision and a practical approach of what an organization can be when it is as connected as its customers already are.”

– Professor Klaus Schwab, World Economic Forum, Founder & Executive Chairman.